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NBA Playoff Ratings Reportedly Suffered A Decline In Viewership

(Photo by Joshua Gateley/Getty Images)

 

The NBA playoffs have come and gone with a bit of a dud following a disappointing and uneventful NBA Finals that saw the Boston Celtics take out the Dallas Mavericks in five games, most of which were complete blowouts.

Some early series were classics, but overall, television ratings did not paint the postseason in a positive light.

Sports Media Watch shared data from the 2024 NBA Playoffs and pointed out a significant decline in viewership compared to last season, with ratings dropping by 11 percent to 2.4.

Viewership dropped by 12 percent to 4.53 million, meaning the Finals has now gone five years without a single game hitting the 14 million mark, a number that even the World Series has reached more recently.

The 2024 NBA Playoffs saw a significant decline in viewership compared to 2023, with ratings dropping by 11% to 2.4 and viewership by 12% to 4.53 million, per @paulsen_smw

“Nonetheless, the Finals has now gone five years without a single game hitting the 14 million mark — a… pic.twitter.com/BvXEyGpLcw

— NBACentral (@TheDunkCentral) June 19, 2024

There are a lot of ways to look at this, and the obvious blame can be placed on ratings and viewership declining across the board in general as people gravitate more towards other forms of entertainment.

From a basketball perspective, this was a matchup between two iconic franchises in big markets led by two of the game’s brightest young stars, so one would expect more viewership even though there was no LeBron James, Stephen Curry, or Kevin Durant this time.

Many have also criticized ESPN and ABC’s broadcasting, as they have failed to make the games feel important due to not showing player pregame intros, removing the Larry O’Brien trophy logo on the court, having lackluster pregame and halftime shows, and littering the court and broadcast with ads.

The blowouts certainly didn’t help, and the storylines weren’t really there in this matchup, but the NBA needs to work on the broadcast and make these games feel bigger.

The post NBA Playoff Ratings Reportedly Suffered A Decline In Viewership appeared first on The Cold Wire.

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